How To Evaluate Logo Concepts
Pretend your designer is a chef
So you’ve hired a designer to create a new logo for your business or non-profit. Great! If they’re a professional, they will at some point be asking for your feedback on their logo concepts. But what is a “logo concept” and how exactly do you evaluate them? In my experience as a designer, this step trips up a lot of clients, because there’s a lot of room for…
